Giovanni Magaña
Mara Boyko
Addison Hichman
Ella Macfee
Rebranding Proposal
Brand & Mission
Three core pillars:
- Brand
- Culture
- Brand
Founded in 1837 in New York, New York with a longstanding legacy
Products symbolize the epitome of love & unity
Current Identity
Perception: sophisticated, elegant, and upper-class, with a timeless and charming personality
- Color: Tiffany Blue
- Symbol: Tiffany Blue Box
