Giovanni Magana
Addison Hichman
Mara Boyko
Make-up Line Proposal
Brand Identity
"The Maison Roger Vivier stands for absolute mastery of technique, creativity and rarity – a heritage that continues to this day."
“To wear dreams on one’s feet is to begin to give a reality to one’s dreams.”
Balance of timelessness & revolution
The signature buckle symbolizes the eternal symbol of fashion
The buckle has undergone many transformations, but never losing its distinctive style, making it a Maison signature
Transition To Makeup
Makeup will enhance the natural beauty of the face while highlighting the whimsical female elegance that the brand currently has. Through timeless makeup staples such as the red lip and highlighters, their timeless element will be transferred into makeup. Then for each line, they release a specialty eyeshadow palate will be released with colors from each seasonal line to extend the line from head to toe.
All makeup will be created in France with the highest quality ingredients, the best makeup technicians, and will be tested until perfection.
Target Audience
The Roger Vivier woman is sophisticated and chic, but with an eccentric flair: she expresses her timeless elegance through her clothes, never forgetting to add an irreverant,
quirky touch.
Cate Blanchett, Scarlett Johansson, Jessica Alba, Freida Pinto, Anne Hathaway, and more.
Affluent French women, in their late twenties - early thirties, whose style is timeless and girly.
Inspirational Shoe Elements:
Shape: Upside-down heart and bow
Colors: Red, black, and white
Inspirational Collection Elements:
Colors: pastel pink, green, blue, yellow
theme: whimsical and floral
Complete Product Line Summary
Signature Red Lip
Elements
Red heart emblem on the top of the lipstick
Red color of logo and heart for the color
Gold buckle on top of the packaging
Eyeshadow Palette
Elements
Rectangular shape with signature silver buckle clasp
6 colors - girly, whimsical pastels
New eyeshadow palette to match each seasonal collection
Highlighter Palette
Elements
Square shape to match the buckle
2 color options
Matches silver and gold in each buckle