Giovanni Magana

Addison Hichman

Mara Boyko

Make-up Line Proposal

Brand Identity

"The Maison Roger Vivier stands for absolute mastery of technique, creativity and rarity – a heritage that continues to this day."

“To wear dreams on one’s feet is to begin to give a reality to one’s dreams.”

Balance of timelessness & revolution

The signature buckle symbolizes the eternal symbol of fashion

The buckle has undergone many transformations, but never losing its distinctive style, making it a Maison signature

Transition To Makeup

Makeup will enhance the natural beauty of the face while highlighting the whimsical female elegance that the brand currently has. Through timeless makeup staples such as the red lip and highlighters, their timeless element will be transferred into makeup. Then for each line, they release a specialty eyeshadow palate will be released with colors from each seasonal line to extend the line from head to toe.

All makeup will be created in France with the highest quality ingredients, the best makeup technicians, and will be tested until perfection.

Target Audience

The Roger Vivier woman is sophisticated and chic, but with an eccentric flair: she expresses her timeless elegance through her clothes, never forgetting to add an irreverant,

quirky touch.

  • Cate Blanchett, Scarlett Johansson, Jessica Alba, Freida Pinto, Anne Hathaway, and more.

Affluent French women, in their late twenties - early thirties, whose style is timeless and girly.

Inspirational Shoe Elements:

Shape: Upside-down heart and bow

Colors: Red, black, and white

Inspirational Collection Elements:

Colors: pastel pink, green, blue, yellow

theme: whimsical and floral

Complete Product Line Summary

Signature Red Lip

Elements

  • Red heart emblem on the top of the lipstick

  • Red color of logo and heart for the color

  • Gold buckle on top of the packaging

Eyeshadow Palette

Elements

  • Rectangular shape with signature silver buckle clasp

  • 6 colors - girly, whimsical pastels

  • New eyeshadow palette to match each seasonal collection

Highlighter Palette

Elements

  • Square shape to match the buckle

  • 2 color options

  • Matches silver and gold in each buckle

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Mirae